Why Search Engine Optimization is so important
Natural search receives 250 percent more traffic than paid search.
The first page of the search engine results pages (SERPs) gets at least 80 percent of the clicks.
Natural search converts 30 percent higher than pay-per-click (PPC) paid search.
The second page of SERPs gets about 10 percent of the clicks.
Research also clearly demonstrates that if your website isn’t found within the top 10 to 30
search results (the first three pages),no one will find it. And if they don’t find it, not only won’t they become customers—they will find your competitors instead.
The definition of search engine marketing includes efforts that may incorporate improving organic search listings, running pay-per-click ads, and getting listed in vertical search placements.
Expose your website
Organic, or natural, search results are a trusted source due to their lack of
connection to paid sponsorship. Organic search findings are based exclusively
on indexed results.
Websites can maintain maximum visibility by employing search engine optimization best practices.
Other search engines such as Yahoo! and Bing have product search offerings, so look over the website analytic for the top organic search sites to prioritize which product-searching sites are bringing the most traffic. If the website in question is retail, getting listed in all the top product search engines is mission critical.
Keeping a website optimized for natural search is an ongoing effort, as algorithmic patterns change all the time. The only constant with search results is change. Results are now often personalized to each searcher (based on prior individual behavior).
New works:
The difference between paid and organic search is that organic search is the way that your site is found. Paid search is the way you would like your site to be found.
SEO works when people type in key phrases to come to a site in a pre qualified way. There is more power in phrases than in single words, so once your list of phrases is defined, be sure to use those consistently in website copy, code, URLs, and more.
Some of the obvious keywords:
- Your organization name
- Your products
- Your slogan
- Your services
One of the reasons that getting found in the free listings is so attractive, aside from its zero cost, is that people frequently become ad blind, meaning that the sponsored listings do not catch their eye as quickly as the organic listings.
SEO is important because by optimizing a website around the key phrases that are important to a given audience, the online marketer can pull in pre qualified traffic.
The key is streamlining the process by understanding which phrases the audience searches and leveraging the website, blog, social media, videos, and more with these phrases so they can connect and accomplish their goals.
