Since "search" is users' primary tool of choice for finding information, local business
owners should aim to position themselves within the online channels providing search functionality to end-users. Research also clearly demonstrates that if your website isn't found within the top 10 to 3
search results (the first three pages),no one will find it. And if they don't find it, not only won't they become customers—they will find your competitors instead.
The definition of search engine marketing includes efforts that may incorporate improving organic search listings, running pay-per-click ads, and getting listed in vertical search placements.
Local business marketers can accelerate their exposure by further expanding their locally focused ad campaigns beyond vendors such as Google or Local.com.
For local businesses looking to capitalize on the Web, know that there are options. Dependent on your own marketing style and the size of your budget, search, daily deals and social provide the best choices, but advertising on the most highly trafficked sites is where business owners should really concentrate their efforts.